Agile and The Chasm

November 28, 2014 | Author: PM Hut | Filed under: Agile Project Management

Agile and The Chasm
By Esther Derby

Someone posed the question: Has Agile Crossed the Chasm?, a reference to Moore’s work on marketing.

Agile is no longer the prevue of pioneers and visionaries. Agile shows up in the popular business press. PMI is all over it. The big accounting/consulting firms are marketing agile. Clearly (at least the term) agile is reaching the mainstream.

According to Moore’s model, people on the other side of The Chasm, the Early Majority, want to improve existing processes. They are not interested in a radical change in operations. They want something that works out of the box.

This makes sense if you are talking about a technology product. But agile isn’t a product. It’s a set of practices, built on values and principles. Agile relies on the ability to inspect and adapt.

Many people want to lose weight, but don’t want to change their diet or exercise habits. We know what happens.

Many managers in organizations with traditional functional hierarchies want the benefits of agile – without disrupting the status quo. Not going to happen.

Still no silver bullets.

Esther Derby works with companies who want to do better at delivering valuable software to their customers. She works with small niche firms, mid-size companies and Fortune 500 companies. She has worked in financial services, insurance, health care and manufacturing, as well as in product and software-as-a-service companies. You can read more from Esther on her blog. Check the AYE Conference.

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