June 6, 2012 | Author: PM Hut | Filed under: Project Management Musings
Entrekin’s Theorem in Project Management
By Demian Entrekin
“In any given technology project, there is no such thing as a technology problem. There are only human problems.”
- Corollary 1
Unless we are severely resource constrained, we are typically only limited by our ability to work together.
Our ability to work together includes our ability to imagine, co-imagine, co-create and work in parallel.
Teams that do not work together are considered to be working against each other and this leads to disconnected work products.
Productive disagreement is rooted in a focus on desired outcomes; unproductive disagreement is rooted in a focus on personal opinions.
The laws of physics cannot be breached - for example, it takes sun light eight minutes and twenty seconds to reach the earth - these laws are our known constraints.
Accurate information is critical to any technology project, and accurate information requires a team that constantly tries to avoid personal bias based on received ideas.
It is the role of leadership to understand and address these challenges explicitly.
Demian is the CTO of Innotas. As founder and CEO, Entrekin oversaw marketing, product development, sales and services for the company. Today, he focuses on strategic product direction. Prior to Innotas, Entrekin co-founded Convoy Corporation and was Chief Architect of its initial products. In that role, Entrekin helped the company lead the middleware market with an annual growth rate of 670 percent and played an instrumental role in Convoy’s subsequent acquisition by New Era Networks in 1999. A recognized thought leader in Project Portfolio Management, Entrekin has published numerous papers on PPM and his blog (PPM Today) explores current issues related to successful PPM implementation. During his 18 year career, Demian has assumed leadership roles as a consultant and as an entrepreneur, delivering commercial and corporate database applications. Demian holds a B.A. in English from UCLA and an M.A. in English from San Francisco State University.
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